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Factors To Consider When Hiring Seo Consultancy

Submitted by: Jeremy Yeomann

If you are serious about building a website, then you definitely have to know the relevance of search engine optimisation. A number of individuals have the incorrect belief that the any they need to do is register a domain name, obtain some hosting, put up a website, and people will flock to it. To get people to your own website requires knowledge and action. The problem is that a large number of people just don’t have that kind of specialized information. They will get extremely frustrated simply because no one is going to their website. Sadly, if no one visits your web site, it is practically dead. You can’t create income from a website that doesn’t get any traffic, regardless of how well-designed it is. One extremely suggested option you are able to make as a webmaster is to appoint a Search Engine Optimisation (SEO) consultant to help you.

What is a Search Engine Optimisation (SEO) Specialist and Exactly How Can One Assist you?

“SEO” stands for search engine optimisation. This term refers to building a web site that consists of particular characteristics that will help search engines like Google locate it. However it goes a step further – Correct search engine optimisation also means that your web site will rank high within the search engine results. Consultants that handle SEO are experts at obtaining your own web site ranked on the first page with the search engine results. This really is where the action happens. For any given keyword phrase that a person is looking up a search engine, more than 95 percent of the time that person will click on one of the listings on the first page of results. For this reason getting a leading ten listing within the search engine results is so crucial.

[youtube]http://www.youtube.com/watch?v=7nIeajVlNGs[/youtube]

The reality is the fact that the average internet marketer just does not possess the expertise needed to obtain a leading ten listing. Investing in a quality online marketing company will save you lots of time, effort, and frustration. These types of businesses have inventive, expert marketers who make a living at getting websites towards the first page of the search engine listings.

Some Points to Consider When Hiring a Search Engine Optimisation (SEO) Professionals:

1. Exactly how long have they will been in company? The web is continuously changing. Search Engine Optimisation methods that worked 6 months ago might not be as impressive now. You want to deal with experts that have been in business for at least 12 months.

2. Do they have a winning track record? Constructive feedback from previous clients will be the tell-tale sign of an company that understands what they are doing.

3. Do they guarantee their results? An online marketing professional that is confident with their SEO services will boldly claim a strong guarantee.

4. Exactly what other solutions do these people provide? A good IM agency will be able to provide a number of associated services that might potentially benefit you. Even if it’s giving advice on PPC, web style and design, or article marketing, the better agencies will be able to help you in multiple ways. Even though you might initially turn to them to obtain help developing your own website, you may later discover that these people may also help you in making an impressive Adwords campaign to much more aggressively get targeted traffic to your web site.

It is particularly rare to hear stories about people succeeding with their online advertising ventures on account of luck. In today’s ultra-competitive internet you need pretty much all the help you can receive. Working with experienced Search Engine Optimisation consultants can give you the edge you essential to outrank the competitors and make your web site profitable.

About the Author: Jeremy Yeomann is a internet marketing and web design professional writing across a range of topics including web design, search engine optimisation and internet marketing. Find out more on these topics at http://www.carocomarketing.com a UK based

SEO Agency

Source:

isnare.com

Permanent Link:

isnare.com/?aid=881890&ca=Marketing

  • 29 Aug, 2015
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Google launches online payment service

Thursday, June 29, 2006 

Google has today launched its foray into the world online payment processing with Google Checkout. This is considered by many to be a rival to the payment giant PayPal, owned by eBay. This service is currently only available to U.S. residents.

Google has created the service in a similar way to PayPal. There are two types of Google Checkout account, Buyer and Seller. Only a Seller account can receive payments through the service, a Buyer account can only make payments. This is tied in very closely with the Google Adwords service — adverts selling items can now display a small shopping cart icon — which indicates that the advertiser accepts Google Checkout as a method of payment.

The selling rate is also closely tied in with the Google AdWords service. Other online payment services generally charge a set percentage per transaction, whereas Google Checkout credits you with a certain amount of “free transactions” when you purchase Google AdWords (For every US $1 spent on AdWords, US $10 in sales can be processed at no charge) — or a rate of 2% plus US $0.20 if the Seller is not a Google Adwords subscriber. There are no charges associated with Buyer Accounts.

Currently, Google Checkout only accepts Visa, MasterCard, American Express, and Discover Credit Cards for inclusion on a buyer’s or seller’s account. They also offer a special deal for users of a Citicard credit card — US $5 (or 1000 ThankYousm Points) for signing up. Google has announced its’ intentions to “to make the service available to merchants internationally” in the near future.

  • 29 Aug, 2015
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New search engine to search inside Wikipedia

Thursday, January 18, 2007 

A new search engine that was announced yesterday finds articles and links within the English Wikipedia. Wikiseek, run by a California based startup company called “searchme”, is a website which aims to be “A better way to search Wikipedia.”

Although most keywords work without problems, Digg users have found search terms that the site does not recognize. If you enter “Chicago” for example, it shows no Wikipedia articles at all, and clicking “Chicago, Illinois” leads to an article on West Chicago, Illinois and other related articles to the subject. Similarly, entering “Christmas”, “United States” or “PlayStation 3” only provides links to related articles on Wikipedia, although they are in the top 10 of most viewed articles in the English Wikipedia. Searching “porn” comes up with commercial websites linked from Wikipedia, but not the relevant articles in the free encyclopedia. For most articles however, the relevant Wikipedia article is the first result or among the results.

The site says that “The contents of Wikiseek are restricted to Wikipedia pages and only those sites which are referenced within Wikipedia, making it an authoritative source of information less subject to spam and SEO schemes.” The site also offers a Toolbar plugin and a Firefox extension to add a Wikiseek search button inside of Wikipedia pages.

Danny Sullivan at the Search Engine Land blog found Wikiseek’s results inferior compared to the results from established search engines. SearchMe CEO Randy Adams stressed that Wikiseek is still in a beta phase. He pointed out that they welcome feedback more than the average search engine, which can be posted on their company wiki.

Searchme put a button on their main page, encouraging beta testers to instantly promote the site on Digg. In August 2006, Digg had half a million registered users.

Some media outlets have reported that Wikiseek was created by either the Wikimedia Foundation which runs Wikipedia, or private corporation Wikia, which hosts a collection of wiki communities. Both rumors are untrue, says Angela Beesley, co-founder of Wikia and chair of the Advisory Board of the Wikimedia Foundation. “Wikiseek is an independent project with no affiliation with either Wikia or the Wikimedia Foundation.”

The Wikiseek site says they contribute the majority of its revenue from advertisement to the Wikimedia Foundation’s fundraising effort.

  • 29 Aug, 2015
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Microsoft buys online ad firm Aquantive for $6 billion

Friday, May 18, 2007 

Microsoft have today paid $6 billion (£3 billion) for the online marketing firm Aquantive. The takeover will pave the way for Microsoft to expand into the $40 billion online advertising market currently dominated by Google and Yahoo!.

Kevin Johnson, the head of Microsoft’s platforms and services division, said “This deal takes our advertising business to a new level” and follows the recent acquisitions by Google and Yahoo who bought DoubleClick for $3.1 billion, and the remaining 80% of Right Media Exchange for $680 million respectively.

Aquantive will remain at its base in Seattle with its current staff of around 2.600, but will work as part of Microsoft’s online operations.

The deal is expected to be completed by early 2008, subject to regulation.

  • 29 Aug, 2015
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