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By Pat Thompson
Businesses have been using trademarks for a very long time, but with the advancement and progress of the internet, it has only made them even more valuable and essential for the operation of a company. However, the number of registered trademarks has been increasing with time, and several cases of trademark conflicts have been reported. For a business to prosper it should have a unique logo that no other competitor may be using. Getting a logo trademarked is the best way to ensure that no other company is currently using it, nor will be able to use it in the future.
Many entrepreneurs don’t understand what a trademark is; it can simply be described as a unique word, name, symbol, phrase, design that can be used by a company or an individual to distinguish its products and services from other competitors. Trademarks are basically marketing brands, and to protect it you need to secure the trademark rights, which help protect the name or brand from being copied or used by any other company.
Trademark registration has influenced the growth of businesses, especially when it comes to the selling and marketing of products and services. This country has been offering trademark registration services that have helped many business owners get the right to use certain symbols, names, designs or colors to market their products or services. Registration is therefore a proof of ownership and it is a great idea and the proper step to take for the growth of your venture.
Trademark registration involves the use of set laws that gives one the proper and official trademark rights. In this country if your trademark is not registered, your rights are limited to a certain geographic area where the trademark can be or has been used; therefore, you will have to prove the ownership in a court of law. Alternatively, if you are registered and have the rights to use the trademark, you will be able to enjoy 15 years of ownership until you are required to renew it for another 15 years. What’s more, you will also have the right to initiate infringement proceedings in a courtroom if a company violates the ownership law. It is also advisable to know and understand the trademark registration process in this country before you take any action to secure your brands or reputation.
Firstly, you need to file an application with the Trademark office or go online and file an online trademark registration application through the administrations website. The whole process is affordable and you will also be required to pay a small amount for a certificate of registration. Most importantly, you need to research thoroughly and be aware of any fraudulent operations during the procedure. You need to search on the trademark records and go for the right one that pertains to you. Your application should also comply with the Trademarks Act and regulations and if there is no opposition about the mark or name, you will be issued with a trademark registration certificate. To conclude, you should also be aware that if you are selling commodities in other countries, you need to register your mark for each of the countries you may be reaching.
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trademark registration Canada