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eBay Australia to only permit payment via PayPal

Saturday, April 12, 2008

On the back of new restrictions being imposed on eBay users in the United Kingdom requiring that sellers offer PayPal payments for all sales, eBay Australia is mandating that only PayPal payments will be acceptable as of June 17. PayPal is a wholly-owned subsidiary of eBay, and charges a 30¢ transaction fee, plus a commission between 1.1% for high volume traders, and 2.4% for low value or low volume traders. These higher costs will be passed onto buyers.

Cash payment on pick up will be the only other payment option, and it may only be offered in conjunction with PayPal.

eBay has brought in this restriction under the guise of improving customer protection, bolstering its “Paypal Buyer Protection” insurance programme to allow claims up to A$20,000 instead of the previous maximum of $3,000, however as of June 17 many of the items which would exceed $3,000 are no longer covered by the programme, such as services, vehicles, real estate and businesses.

eBay Trust and Safety director Alastair MacGibbon said this change was not in response to the once-off fund established in March to refund eBay buyers who lost their non-existent holiday accommodation packages from the Melbourne eBay seller Robert Kobis. Mr MacGibbon said “It is part of a much larger initiative”.

In addition to these measures, Paypal will be withholding funds from some sellers for 21 days

.. until the earliest of the following occurs:

the buyer leaves positive feedback,
3 days after confirmed item delivery
21 days without a dispute, claim, chargeback, or reversal filed on that transaction

The Australian Competition and Consumer Commission has held discussion with eBay, but declined to comment. The Australian Consumers Association spokesman Christopher Zinn said the unique use of PayPal could give rise to competition issues, however if the costs charged stayed as they were, they had no further concerns.

Overproduction The Greatest Challenges To The Wine Industry !!!}

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Overproduction – the Greatest Challenges to the Wine Industry !!!

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Worldwide, overproduction has long been one of the greatest challenges to the wine industry.

In the last three years Spain, France and Italy’s wine production has increased by over 24 million hectolitres. According to figures from the International Wine and Vine Organisation, a bumper crop in Australia, Argentina and Europe has put global wine production at an estimated 287 million hectolitres (the highest since 1992). Most of this increase is attributable to France, Italy and Spain the world’s three largest wine producing countries.

The European Union produces an astonishing 1.5 billion litres of unwanted of wine every year which equates to 4 bottles per person per year. EU spends half a billion euros every year turning wine we don’t buy into spirit that’s not needed, so that the vineyard owners can survive.

Since 1981, the EU has been distilling surplus wine into industrial alcohol which is a costly process. There is an annual budget of 220 million which can be used to distil 11 million hectolitres of wine.

[youtube]http://www.youtube.com/watch?v=IHZwajvt-t8[/youtube]

Until the 2002 vintage, there had been a crisis distillation each year since the mid-eighties. The last crisis distillation, from the 2001 harvest, removed an extra 7 million hectolitres of wine from the market.

But this year, a combination of higher production, a weak dollar and declining domestic consumption in both Spain and Italy, spells trouble for the EU wine industry and consequently the possibility of reigniting crisis distillations.

Denis Verdier, president of the CCVF said: “It is the first time in the history that the gravity of the crisis has led to AOC wines calling upon distillation”. In addition to the distillation, Mr. Verdier asks for financial assistance in pulling up vines, including 10,000 hectares in the Bordeaux region.

Several reports suggested that half the vineyards in the EU are to be grubbed up. These proposed measures are still being discussed. So the earliest any proposals can become a reality is 2008, this combined with plans to stop buying and distilling surplus wines and relax constrictive winemaking and labelling rules means that Europe is set to continue producing more wine that we want to drink!

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ACLU, EFF challenging US ‘secret’ court orders seeking Twitter data

Thursday, April 7, 2011

Late last month, the American Civil Liberties Union (ACLU) and Electronic Frontier Foundation (EFF) filed objections to the United States Government’s ‘secret’ attempts to obtain Twitter account information relating to WikiLeaks. The ACLU and EFF cite First and Fourth amendment issues as overriding reasons to overturn government attempts to keep their investigation secret; and, that with Birgitta Jonsdottir being an Icelandic Parliamentarian, the issue has serious international implications.

The case, titled “In the Matter of the 2703(d) Order Relating to Twitter Accounts: Wikileaks, Rop_G, IOERROR; and BirgittaJ“, has been in the EFF’s sights since late last year when they became aware of the US government’s attempts to investigate WikiLeaks-related communications using the popular microblogging service.

The key objective of this US government investigation is to obtain data for the prosecution of Bradley Manning, alleged to have supplied classified data to WikiLeaks. In addition to Manning’s Twitter account, and that of WikiLeaks (@wikileaks), the following three accounts are subject to the order: @ioerror, @birgittaj, and @rop_g. These, respectively, belong to Jacob Apelbaum, Birgitta Jonsdottir, and Rop Gonggrijp.

Birgitta is not the only non-US citizen with their Twitter account targeted by the US Government; Gonggrijp, a Dutch ‘ex-hacker’-turned-security-expert, was one of the founders of XS4ALL – the first Internet Service Provider in the Netherlands available to the public. He has worked on a mobile phone that can encrypt conversations, and proven that electronic voting systems can readily be hacked.

In early March, a Virginia magistrate judge ruled that the government could have the sought records, and neither the targeted users, or the public, could see documents submitted to justify data being passed to the government. The data sought is as follows:

Personal contact information, including addresses
Financial data, including credit card or bank account numbers
Twitter account activity information, including the “date, time, length, and method of connections” plus the “source and destination Internet Protocol address(es)”
Direct Message (DM) information, including the email addresses and IP addresses of everyone with whom the Parties have exchanged DMs

The order demands disclosure of absolutely all such data from November 1, 2009 for the targeted accounts.

The ACLU and EFF are not only challenging this, but demanding that all submissions made by the US government to justify the Twitter disclosure are made public, plus details of any other such cases which have been processed in secret.

Bradley Manning, at the time a specialist from Maryland enlisted with the United States Army’s 2nd Brigade, 10th Mountain Division, was arrested in June last year in connection with the leaking of classified combat video to WikiLeaks.

The leaked video footage, taken from a US helicopter gunship, showed the deaths of Reuters staff Saeed Chmagh and Namir Noor-Eldeen during a U.S. assault in Baghdad, Iraq. The wire agency unsuccessfully attempted to get the footage released via a Freedom of Information Act request in 2007.

When WikiLeaks released the video footage it directly contradicted the official line taken by the U.S. Army asserting that the deaths of the two Reuters staff were “collateral damage” in an attack on Iraqi insurgents. The radio chatter associated with the AH-64 Apache video indicated the helicopter crews had mistakenly identified the journalists’ equipment as weaponry.

The US government also claims Manning is linked to CableGate; the passing of around a quarter of a million classified diplomatic cables to WikiLeaks. Manning has been in detention since July last year; in December allegations of torture were made to the United Nations High Commissioner for Human Rights regarding the conditions under which he was and is being detained.

Reports last month that he must now sleep naked and attend role call at the U.S. Marine facility in Quantico in the same state, raised further concern over his detention conditions. Philip J. Crowley, at-the-time a State Department spokesman, remarked on this whilst speaking at Massachusetts Institute of Technology; describing the current treatment of Manning as “ridiculous and counterproductive and stupid”, Crowley was, as a consequence, put in the position of having to tender his resignation to Secretary of State Hillary Clinton.

Despite his native Australia finding, in December last year, that Assange’s WikiLeaks had not committed any criminal offences in their jurisdiction, the U.S. government has continued to make ongoing operations very difficult for the whistleblower website.

The result of the Australian Federal Police investigation left the country’s Prime Minister, Julia Gillard, having to retract a statement that WikiLeaks had acted “illegally”; instead, she characterised the site’s actions as “grossly irresponsible”.

Even with Australia finding no illegal activity on the part of WikiLeaks, and with founder Julian Assange facing extradition to Sweden, U.S. pressure sought to hobble WikiLeaks financially.

Based on a State Department letter, online payments site PayPal suspended WikiLeaks account in December. Their action was swiftly followed by Visa Europe and Mastercard ceasing to handle payments for WikiLeaks.

The online processing company, Datacell, threatened the two credit card giants with legal action over this. However, avenues of funding for the site were further curtailed when both Amazon.com and Swiss bank PostFinance joined the financial boycott of WikiLeaks.

Assange continues, to this day, to argue that his extradition to Sweden for questioning on alleged sexual offences is being orchestrated by the U.S. in an effort to discredit him, and thus WikiLeaks.

Wikinews consulted an IT and cryptography expert from the Belgian university which developed the current Advanced Encryption Standard; explaining modern communications, he stated: “Cryptography has developed to such a level that intercepting communications is no longer cost effective. That is, if any user uses the correct default settings, and makes sure that he/she is really connecting to Twitter it is highly unlikely that even the NSA can break the cryptography for a protocol such as SSL/TLS (used for https).”

Qualifying this, he commented that “the vulnerable parts of the communication are the end points.” To make his point, he cited the following quote from Gene Spafford: “Using encryption on the Internet is the equivalent of arranging an armored car to deliver credit card information from someone living in a cardboard box to someone living on a park bench.“

Continuing, the Katholieke Universiteit Leuven (KUL) expert explained:

“In the first place, the weak point is Twitter itself; the US government can go and ask for the data; companies such as Twitter and Google will typically store quite some information on their users, including IP addresses (it is known that Google deletes the last byte of the IP address after a few weeks, but it is not too hard for a motivated opponent to find out what this byte was).“

“In the second place, this is the computer of the user: by exploiting system weaknesses (with viruses, Trojan horses or backdoors in the operating system) a highly motivated opponent can enter your machine and record your keystrokes plus everything that is happening (e.g. the FBI is known to do this with the so-called Magic Lantern software). Such software is also commercially available, e.g. for a company to monitor its employees.“

“It would also be possible for a higly motivated opponent to play “man-in-the-middle”; that means that instead of having a secure connection to Twitter.com, you have a secure connection to the attacker’s server, who impersonates Twitter’s and then relays your information to Twitter. This requires tricks such as spoofing DNS (this is getting harder with DNSsec), or misleading the user (e.g. the user clicks on a link and connects to tw!tter.com or Twitter.c0m, which look very similar in a URL window as Twitter.com). It is clear that the US government is capable of using these kind of tricks; e.g., a company has been linked to the US government that was recognized as legitimate signer in the major browsers, so it would not be too large for them to sign a legitimate certificate for such a spoofing webserver; this means that the probability that a user would detect a problem would be very low.“

“As for traffic analysis (finding out who you are talking to rather than finding out what you are telling to whom), NSA and GCHQ are known to have access to lots of traffic (part of this is obtained via the UK-USA agreement). Even if one uses strong encryption, it is feasible for them to log the IP addresses and email addresses of all the parties you are connecting to. If necessary, they can even make routers re-route your traffic to their servers. In addition, the European Data Retention directive forces all operators to store such traffic data.“

“Whether other companies would have complied with such requests: this is very hard to tell. I believe however that it is very plausible that companies such as Google, Skype or Facebook would comply with such requests if they came from a government.“

“In summary: unless you go through great lengths to log through to several computers in multiple countries, you work in a clean virtual machine, you use private browser settings (don’t accept cookies, no plugins for Firefox, etc.) and use tools such as Tor, it is rather easy for any service provider to identify you.“

“Finally: I prefer not to be quoted on any sentences in which I make statements on the capabilities or actions of any particular government.“

Wikinews also consulted French IT security researcher Stevens Le Blond on the issues surrounding the case, and the state-of-the-art in monitoring, and analysing, communications online. Le Blond, currently presenting a research paper on attacks on Tor to USENIX audiences in North America, responded via email:

Were the US Government to obtain the sought data, it would seem reasonable the NSA would handle further investigation. How would you expect them to exploit the data and expand on what they receive from Twitter?

Le Blond: My understanding is that the DOJ is requesting the following information: 1) Connection records and session times 2) IP addresses 3) e-mail addresses 4) banking info

By requesting 1) and 2) for Birgitta and other people involved with WikiLeaks (WL) since 2009, one could derive 2 main [pieces of] information.

First, he could tell the mobility of these people. Recent research in networking shows that you can map an IP address into a geographic location with a median error of 600 meters. So by looking at changes of IP addresses in time for a Twitter user, one could tell (or at least speculate about) where that person has been.

Second, by correlating locations of different people involved with WL in time, one could possibly derive their interactions and maybe even their level of involvement with WL. Whether it is possible to derive this information from 1) and 2) depends on how this people use Twitter. For example, do they log on Twitter often enough, long enough, and from enough places?

My research indicates that this is the case for other Internet services but I cannot tell whether it is the case for Twitter.

Note that even though IP logging, as done by Twitter, is similar to the logging done by GSM [mobile phone] operators, the major difference seems to be that Twitter is subject to US regulation, no matter the citizenship of its users. I find this rather disturbing.

Using 3), one could search for Birgitta on other Internet services, such as social networks, to find more information on her (e.g., hidden accounts). Recent research on privacy shows that people tend to use the same e-mail address to register an account on different social networks (even when they don’t want these accounts to be linked together). Obviously, one could then issue subpoenas for these accounts as well.

I do not have the expertise to comment on what could be done with 4).

((WN)) As I believe Jonsdottir to be involved in the Icelandic Modern Media Initiative (IMMI), what are the wider implications beyond the “WikiLeaks witchhunt”?

Le Blond: Personal data can be used to discredit, especially if the data is not public.

Having been alerted to the ongoing case through a joint press release by the ACLU and EFF, Wikinews sought clarification on the primary issues which the two non-profits saw as particularly important in challenging the U.S. Government over the ‘secret’ court orders. Rebecca Jeschke, Media Relations Director for the EFF, explained in more detail the points crucial to them, responding to a few questions from Wikinews on the case:

((WN)) As a worse-case, what precedents would be considered if this went to the Supreme Court?

Rebecca Jeschke: It’s extremely hard to know at this stage if this would go to the Supreme Court, and if it did, what would be at issue. However, some of the interesting questions about this case center on the rights of people around the world when they use US Internet services. This case questions the limits of US law enforcement, which may turn out to be very different from the limits in other countries.

((WN)) Since this is clearly a politicised attack on free speech with most chilling potential repercussions for the press, whistleblowers, and by-and-large anyone the relevant U.S. Government departments objects to the actions of, what action do you believe should be taken to protect free speech rights?

Jeschke: We believe that, except in very rare circumstances, the government should not be permitted to obtain information about individuals’ private Internet communications in secret. We also believe that Internet companies should, whenever possible, take steps to ensure their customers are notified about requests for information and have the opportunity to respond.

((WN)) Twitter via the web, in my experience, tends to use https:// connections. Are you aware of any possibility of the government cracking such connections? (I’m not up to date on the crypto arms race).

Jeschke: You don’t need to crack https, per se, to compromise its security. See this piece about fraudulent https certificates:

Iranian hackers obtain fraudulent https — EFF website.

((WN)) And, do you believe that far, far more websites should – by default – employ https:// connections to protect people’s privacy?

Jeschke: We absolutely think that more websites should employ https! Here is a guide for site operators: (See external links, Ed.)

Finally, Wikinews approached the Icelandic politician, and WikiLeaks supporter, who has made this specific case a landmark in how the U.S. Government handles dealings with – supposedly – friendly governments and their elected representatives. A number of questions were posed, seeking the Icelandic Parliamentarian’s views:

((WN)) How did you feel when you were notified the US Government wanted your Twitter account, and message, details? Were you shocked?

Birgitta Jonsdottir: I felt angry but not shocked. I was expecting something like this to happen because of my involvement with WikiLeaks. My first reaction was to tweet about it.

((WN)) What do you believe is their reasoning in selecting you as a ‘target’?

Jonsdottir: It is quite clear to me that USA authorities are after Julian Assange and will use any means possible to get even with him. I think I am simply a pawn in a much larger context. I did of course both act as a spokesperson for WikiLeaks in relation to the Apache video and briefly for WikiLeaks, and I put my name to the video as a co-producer. I have not participated in any illegal activity and thus being a target doesn’t make me lose any sleep.

((WN)) Are you concerned that, as a Member of Parliament involved in the Icelandic Modern Media Initiative (IMMI), the US attempt to obtain your Twitter data is interfering with planned Icelandic government policy?

Jonsdottir: No

((WN)) In an earlier New York Times (NYT) article, you’re indicating there is nothing they can obtain about you that bothers you; but, how do you react to them wanting to know everyone you talk to?

Jonsdottir: It bothers me and according to top computer scientists the government should be required to obtain a search warrant to get our IP addresses from Twitter. I am, though, happy I am among the people DOJ is casting their nets around because of my parliamentary immunity; I have a greater protection then many other users and can use that immunity to raise the issue of lack of rights for those that use social media.

HAVE YOUR SAY
Do you believe the U.S. government should have the right to access data on foreign nationals using services such as Twitter?
Add or view comments

((WN)) The same NYT article describes you as a WikiLeaks supporter; is this still the case? What attracts you to their ‘radical transparency’?

Jonsdottir: I support the concept of WikiLeaks. While we don’t have a culture of protection for sources and whistleblowers we need sites like WikiLeaks. Plus, I think it is important to give WikiLeaks credit for raising awareness about in how bad shape freedom of information and expression is in our world and it is eroding at an alarming rate because of the fact that legal firms for corporations and corrupt politicians have understood the borderless nature of the legalities of the information flow online – we who feel it is important that people have access to information that should remain in the public domain need to step up our fight for those rights. WikiLeaks has played an important role in that context.I don’t support radical transparency – I understand that some things need to remain secret. It is the process of making things secret that needs to be both more transparent and in better consensus with nations.

((WN)) How do you think the Icelandic government would have reacted if it were tens of thousands of their diplomatic communications being leaked?

Jonsdottir: I am not sure – A lot of our dirty laundry has been aired via the USA cables – our diplomatic communications with USA were leaked in those cables, so far they have not stirred much debate nor shock. It is unlikely for tens of thousands of cables to leak from Iceland since we dont have the same influence or size as the USA, nor do we have a military.

((WN)) Your ambassador in the US has spoken to the Obama administration. Can you discuss any feedback from that? Do you have your party’s, and government’s, backing in challenging the ordered Twitter data release?

Jonsdottir: I have not had any feedback from that meeting, I did however receive a message from the DOJ via the USA ambassador in Iceland. The message stated three things: 1. I am free to travel to the USA. 2. If I would do so, I would not be a subject of involuntary interrogation. 3. I am not under criminal investigation. If this is indeed the reality I wonder why they are insisting on getting my personal details from Twitter. I want to stress that I understand the reasoning of trying to get to Assange through me, but I find it unacceptable since there is no foundation for criminal investigation against him. If WikiLeaks goes down, all the other media partners should go down at the same time. They all served similar roles. The way I see it is that WikiLeaks acted as the senior editor of material leaked to them. They could not by any means be considered a source. The source is the person that leaks the material to WikiLeaks. I am not sure if the media in our world understands how much is at stake for already shaky industry if WikiLeaks will carry on carrying the brunt of the attacks. I think it would be powerful if all the medias that have had access to WikiLeaks material would band together for their defence.

((WN)) Wikinews consulted a Belgian IT security expert who said it was most likely companies such as Facebook, Microsoft, and Google, would have complied with similar court orders *without advising the ‘targets*’. Does that disturb you?

Jonsdottir: This does disturb me for various reasons. The most obvious is that my emails are hosted at google/gmail and my search profile. I dont have anything to hide but it is important to note that many of the people that interact with me as a MP via both facebook and my various email accounts don’t always realize that there is no protection for them if they do so via those channels. I often get sensitive personal letters sent to me at facebook and gmail. In general most people are not aware of how little rights they have as users of social media. It is those of uttermost importance that those sites will create the legal disclaimers and agreements that state the most obvious rights we lose when we sign up to their services.

This exclusive interview features first-hand journalism by a Wikinews reporter. See the collaboration page for more details.

((WN)) Has there been any backlash within Iceland against US-based internet services in light of this? Do you expect such, or any increase in anti-American sentiments?

Jonsdottir: No, none what so ever. I dont think there is much anti-American sentiments in Iceland and I dont think this case will increase it. However I think it is important for everyone who does not live in the USA and uses social services to note that according to the ruling in my case, they dont have any protection of the 1st and 4th amendment, that only apply to USA citizens. Perhaps the legalities in relation to the borderless reality we live in online need to be upgraded in order for people to feel safe with using social media if it is hosted in the USA. Market tends to bend to simple rules.

((WN)) Does this make you more, or less, determined to see the IMMI succeed?

Jonsdottir: More. People have to realize that if we dont have freedom of information online we won’t have it offline. We have to wake up to the fact that our rights to access information that should be in the public domain is eroding while at the same time our rights as citizens online have now been undermined and we are only seen as consumers with consumers rights and in some cases our rights are less than of a product. This development needs to change and change fast before it is too late.

The U.S. Government continues to have issues internationally as a result of material passed to WikiLeaks, and subsequently published.

Within the past week, Ecuador has effectively declared the U.S. ambassador Heather Hodges persona-non-grata over corruption allegations brought to light in leaked cables. Asking the veteran diplomat to leave “as soon as possible”, the country may become the third in South America with no ambassadorial presence. Both Venezuela and Bolivia have no resident U.S. ambassador due to the two left-wing administrations believing the ejected diplomats were working with the opposition.

The U.S. State Department has cautioned Ecuador that a failure to speedily normalise diplomatic relations may jeapordise ongoing trade talks.

The United Kingdom is expected to press the Obama administration over the continuing detention of 23-year-old Manning, who also holds UK citizenship. British lawmakers are to discuss his ongoing detention conditions before again approaching the U.S. with their concerns that his solitary confinement, and treatment therein, is not acceptable.

The 22 charges brought against Manning are currently on hold whilst his fitness to stand trial is assessed.

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I have seen many wedding venues in India, normally on a main road in front of the house there is traffic that will be diverted by friends of the family. The tent will be built on the road and for many days you will see people eating, dancing and gathering on the road in the tent. Once it is over a day or two later, neighbors will also have a wedding. Making best use of same tent. This is called a well pre planned event.

In the UK we want to do that when we see the cost of venues, but unfortunately we just can’t. We respect the law, and our main task is to find the venue that fulfills all our needs for the day.

How to choose? Well, Make the list of people you are inviting, count number of adults, children over 12 years old and the ones just under. Once you know the list of guests look for the venue.

Remember not to add or invite more then the actual numbers, as you may find an issue with the venue provider. Especially the insurance for public libality and the approval status for the maximum capacity. So do not break these rules.

Parking cars for guests especially in London, is a nightmare. Therefore, parking should be available or there should be easy enough transportation to the venue. Also, the security of your guests is also crucial. If it is in a park or a council venue, make sure security is provided.

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Make sure the caterer and other wedding services providers are fully aware of the venue and location. Also the arrival time of the guests.

Allow at least two hours for the wedding services provider to have the seating arranged and also making sure to end the event an hour before the ending time. This will allow for caterers and decorators to remove everything from the venue in appropriate time.

You also need to speak to the care taker for use of kitchen. This includes storage for food, freezing facilities, washing facilities, toilets wash rooms etc.

Make sure you have all the contact details of the venue provider. If you have a caretaker on site then be sure to introduce yourself, have a discussion of your event planning, feed the caretaker on time. If you have hired any equipments such as loud speakers, disco lights and microphones be sure they are all in place on the big day.

Finally, once the event is over and the venue is cleaned up, go around the venue with the caretaker to make sure there aren’t any damages. This will enable you to get your deposit back.

If you have any issues on the day you must notify the venue provider, deco services provider or catering services provider instantly. If you feel you have been provided poor service or support and if you are not satisfied, then file your complaint and ask for a copy of their complaints procedure and follow the procedure.

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Wikinews interviews Australian wheelchair basketball player Tina McKenzie

Friday, January 3, 2014

Preston, Victoria, Australia — On Saturday, Wikinews interviewed Tina McKenzie, a former member of the Australia women’s national wheelchair basketball team, known as the Gliders. McKenzie, a silver and bronze Paralympic medalist in wheelchair basketball, retired from the game after the 2012 Summer Paralympics in London. Wikinews caught up with her in a cafe in the leafy Melbourne suburb of Preston.

Tina McKenzie: [The Spitfire Tournament in Canada] was a really good tournament actually. It was a tournament that I wish we’d actually gone back to more often.

Wikinews Who plays in that one?

Tina McKenzie: It’s quite a large Canadian tournament, and so we went as the Gliders team. So we were trying to get as many international games as possible. ‘Cause that’s one of our problems really, to compete. It costs us so much money to for us to travel overseas and to compete internationally. And so we can compete against each other all the time within Australia but we really need to be able to…

WN It’s not the same.

Tina McKenzie: No, it’s really not, so it’s really important to be able to get as a many international trips throughout the year to continue our improvement. Also see where all the other teams are at as well. But yes, Spitfire was good. We took quite a few new girls over there back then in 2005, leading into the World Cup in the Netherlands.

WN Was that the one where you were the captain of the team, in 2005? Or was that a later one?

Tina McKenzie: No, I captained in 2010. So 2009, 2010 World Cup. And then I had a bit of some time off in 2011.

WN The Gliders have never won the World Championship.

Tina McKenzie: We always seem to have just a little bit of a chill out at the World Cup. I don’t know why. It’s really strange occurrence, over the years. 2002 World Cup, we won bronze. Then in 2006 we ended up fourth. It was one of the worst World Cups we’ve played actually. And then in 2010 we just… I don’t know what happened. We just didn’t play as well as we thought we would. Came fourth. But you know what? Fired us up for the actual Paralympics. So the World Cup is… it’s good to be able to do well at the World Cup, to be placed, but it also means that you get a really good opportunity to know where you’re at in that two year gap between the Paralympics. So you can come back home and revisit what you need to do and, you know, where the team’s at. And all that sort of stuff.

WN Unfortunately, they are talking about moving it so it will be on the year before the Paralympics.

Tina McKenzie: Oh really.

WN The competition from the [FIFA] World Cup and all.

Tina McKenzie: Right. Well, that would be sad.

WN But anyway, it is on next year, in June. In Toronto, and they are playing at the Maple Leaf Gardens?

Tina McKenzie: Okay. I don’t know where that is.

WN I don’t know either!

Tina McKenzie: (laughs)

WN We’ll find it. The team in Bangkok was pretty similar. There’s two — yourself and Amanda Carter — who have retired. Katie Hill wasn’t selected, but they had Kathleen O’Kelly-Kennedy back, so there was ten old players and only two new ones.

Tina McKenzie: Which is a good thing for the team. The new ones would have been Georgia [Inglis] and?

WN Caitlin de Wit.

Tina McKenzie: Yeah… Shelley Cronau didn’t get in?

WN No, she’s missed out again.

Tina McKenzie: Interesting.

WN That doesn’t mean that she won’t make the team…

Tina McKenzie: You never know.

WN You never know until they finally announce it.

Tina McKenzie: You never know what happens. Injuries happen leading into… all types of things and so… you never know what the selection is like.

WN They said to me that they expected a couple of people to get sick in Bangkok. And they did.

Tina McKenzie: It’s pretty usual, yeah.

WN They sort of budgeted for three players each from the men’s and women’s teams to be sick.

Tina McKenzie: Oh really? And that worked out?

WN Yeah. I sort of took to counting the Gliders like sheep so I knew “Okay, we’ve only go ten, so who’s missing?”

Tina McKenzie: I heard Shelley got sick.

WN She was sick the whole time. And Caitlin and Georgia were a bit off as well.

Tina McKenzie: It’s tough if you haven’t been to Asian countries as well, competing and…

WN The change of diet affects some people.

Tina McKenzie: Yeah. I remember when we went to Korea and…

WN When was that?

Tina McKenzie: Korea would have been qualifiers in two thousand and… just before China, so that would have been…

WN 2007 or 2008?

Tina McKenzie: Yeah, 2007. Maybe late, no, it might have been early 2007. It was a qualifier for — Beijing, I think actually. Anyway, we went and played China, China and Japan. And it was a really tough tournament on some of our really new girls. They really struggled with the food. They struggled with the environment that we were in. It wasn’t a clean as what they normally exist in. A lot of them were very grumpy. (laughs) It’s really hard when you’re so used to being in such a routine, and you know what you want to eat, and you’re into a tournament and all of a sudden your stomach or your body can’t take the food and you’re just living off rice, and that’s not great for anyone.

WN Yeah, well, the men are going to Seoul for their world championship, while the women go to Toronto. And of course the next Paralympics is in Rio.

Tina McKenzie: Yeah, I know.

WN It will be a very different climate and very different food.

Tina McKenzie: We all learn to adjust. I have over the years. I’ve been a vegetarian for the last thirteen years. Twelve years maybe. So you learn to actually take food with you. And you learn to adjust, knowing what environment you’re going in to, and what works for you. I have often carried around cans of red kidney beans. I know that I can put that in lettuce or in salad and get through with a bit of protein. And you know Sarah Stewart does a terrific job being a vegan, and managing the different areas and countries that we’ve been in to. Germany, for example, is highly dependent on the meat side of food, and I’m pretty sure I remember in Germany I lived on pasta and spaghetti. Tomato sauce. Yeah, that was it. (laughs) That’s alright. You just learn. I think its really hard for the new girls that come in to the team. It’s so overwhelming at the best of times anyway, and their nerves are really quite wracked I’d say, and that different travel environment is really hard. So I think the more experience they can get in traveling and playing internationally, the better off they’ll be for Rio.

WN One of the things that struck me about the Australian team — I hadn’t seen the Gliders before London. It was an amazing experience seeing you guys come out on the court for the first time at the Marshmallow…

Tina McKenzie: (laughs)

WN It was probably all old hat to you guys. You’d been practicing for months. Certainly since Sydney in July.

Tina McKenzie: It was pretty amazing, yeah. I think it doesn’t really matter how many Paralympics you actually do, being able to come out on that court, wherever it is, it’s never dull. It’s always an amazing experience, and you feel quite honored, and really proud to be there and it still gives you a tingle in your stomach. It’s not like “oh, off I go. Bored of this.”

WN Especially that last night there at the North Greenwich Arena. There were thirteen thousand people there. They opened up some extra parts of the stadium. I could not even see the top rows. They were in darkness.

Tina McKenzie: It’s an amazing sport to come and watch, and its an amazing sport to play. It’s a good spectator sport I think. People should come and see especially the girls playing. It’s quite tough. And I was talking to someone yesterday and it was like “Oh I don’t know how you play that! You know, it’s so rough. You must get so hurt.” It’s great! Excellent, you know? Brilliant game that teaches you lots of strategies. And you can actually take all those strategies off the court and into your life as well. So it teaches you a lot of discipline, a lot of structure and… it’s a big thing. It’s not just about being on the court and throwing a ball around.

WN When I saw you last you were in Sydney and you said you were moving down to Melbourne. Why was that?

Tina McKenzie: To move to Melbourne? My mum’s down here. And I lived here for sixteen years or something.

WN I know you lived here for a long time, but you moved up to Sydney. Did your teacher’s degree up there.

Tina McKenzie: I moved to Sydney to go to uni, and Macquarie University were amazing in the support that they actually gave me. Being able to study and play basketball internationally, the scholarship really helped me out. And you know, it wasn’t just about the scholarship. It was.. Deidre Anderson was incredible. She’s actually from Melbourne as well, but her support emotionally and “How are you doing?” when she’d run into you and was always very good at reading people… where they’re at. She totally understands at the levels of playing at national level and international level and so it wasn’t just about Macquarie supporting me financially, it was about them supporting me the whole way through. And that was how I got through my degree, and was able to play at that level for such a long time.

WN And you like teaching?

Tina McKenzie: Yeah, I do. Yeah, I do. I’m still waiting on my transfer at the moment from New South Wales to Victoria, but teaching’s good. It’s really nice to be able to spend some time with kids and I think its really important for kids to be actually around people with disabilities to actually normalize us a little bit and not be so profound about meeting someone that looks a little bit different. And if I can do that at a young age in primary school and let them see that life’s pretty normal for me, then I think that’s a really important lesson.

WN You retired just after the Paralympics.

Tina McKenzie: I did. Yeah. Actually, it took me quite a long time to decide to do that. I actually traveled after London. So I backpacked around… I went to the USA and then to Europe. And I spent a lot of time traveling and seeing amazing new things, and spending time by myself, and reflecting on… So yes, I got to spend quite a bit of time reflecting on my career and where I wanted to go.

WN Your basketball career or your teaching career?

Tina McKenzie: All the above. Yeah. Everything realistically. And I think it was a really important time for me to sort of decide sort of where I wanted to go in myself. I’d spent sixteen years with the Gliders. So that’s a long time to be around the Gliders apparently.

WN When did you join them for the first time?

Tina McKenzie: I think it was ’89? No, no, no, sorry, no, no, no, ’98. We’ll say 1998. Yeah, 1998 was my first tournament, against USA. So we played USA up in New South Wales in the Energy Australia tour. So we traveled the coast. Played up at Terrigal. It was a pretty amazing experience, being my first time playing for Australia and it was just a friendly competition so… Long time ago. And that was leading into 2000, into the big Sydney Olympics. That was the beginning of an amazing journey realistically. But going back to why I retired, or thinking about retiring, I think when I came home I decided to spend a little bit more time with mum. Cause we’d actually lost my dad. He passed away two years ago. He got really sick after I came back from World Cup, in 2011, late 2010, he was really unwell, so I spent a lot of time down here. I actually had a couple of months off from the Gliders because I needed to deal with the family. And I think that it was really good to be able to get back and get on the team and… I love playing basketball but after being away, and I’ve done three Paralympics, I’ve been up for four campaigns, I think its time now to actually take a step backwards and… Well not backwards… take a step out of it and spend quality time with mum and quality time with people that have supported me throughout the years of me not being around home but floating back in and floating out again and its a really… it’s a nice time for me to be able to also take on my teaching career and trying to teach and train and work full time is really hard work and I think its also time for quite a few of the new girls to actually step up and we’ve got quite a few… You’ve got Caitlin, and you’ve got Katie and you’ve got Shelley and Georgia. There’s quite a few nice girls coming through that will fit really well into the team and it’s a great opportunity for me to go. It’s my time now. See where they go with that, and retire from the Gliders. It was a hard decision. Not an easy decision to retire. I definitely miss it. But I think now I’d rather focus on maybe helping out at the foundation level of starting recruitment and building up a recruiting side in Melbourne and getting new girls to come along and play basketball. People with… doesn’t even have to be girls but just trying to re-feed our foundation level of basketball, and if I can do that now I think that’s still giving towards the Gliders and Rollers eventually. That would be really nice. Just about re-focusing. I don’t want to completely leave basketball. I’d still like to be part of it. Looking to the development side of things and maybe have a little bit more input in that area would be really nice though. Give back the skills I’ve been taught over the years and be a bit of an educator in that area I think would be nice. It’s really hard when you’re at that international level to… you’re so time poor that it’s really hard to be able to focus on all that recruitment and be able to give out skill days when you’re actually trying to focus on improving yourself. So now I’ve got that time that I could actually do that. Be a little bit more involved in mentoring maybe, something like that. Yeah, that’s what I’d like to do.

WN That would be good.

Tina McKenzie: Yeah! That would be great, actually. So I’ve just been put on the board of Disability Sport and Recreation, which is the old Wheelchair Sports Victoria. So that’s been a nice beginning move. Seeing where all the sports are at, and what we’re actually facilitating in Victoria, considering I’ve been away from Victoria for so long. It’s nice to know where they’re all at.

WN Where are they all at?

Tina McKenzie: Yeah, dunno. They’re not very far at all. Victoria… I think Victoria is really struggling in the basketball world. Yeah, I think there’s a bit of a struggle. Back in the day… back in those old times, where Victoria would be running local comps. We’d have an A grade and a B grade on a Thursday night, and we’d have twelve teams in A grade and B grade playing wheelchair basketball. That’s a huge amount of people playing and when you started in B grade you’d be hoping that you came around and someone from A grade would ask you to come and play. So it was a really nice way to build your basketball skills up and get to know that community. And I think its really important to have a community, people that you actually feel comfortable and safe around. I don’t want to say it’s a community of disabled people. It’s actually…

WN It’s not really because…

Tina McKenzie: Well, it’s not. The community’s massive. It’s not just someone being in a chair. You’ve got your referees, you’ve got people that are coming along to support you. And it’s a beautiful community. I always remember Liesl calling it a family, and it’s like a family so… and it’s not just Australia-based. It’s international. It’s quite incredible. It’s really lovely. But it’s about providing that community for new players to come through. And you know, not every player that comes through to play basketball wants to be a Paralympian. So its about actually providing sport, opportunities for people to be physically active. And if they do want to compete for Australia and they’re good enough, well then we support that. But I think it’s really hard in the female side of things. There’s not as many females with a disability.

WN Yeah, they kept on pointing that out…

Tina McKenzie: It’s really hard, but I think one of the other things is that we also need to be able to get the sport out there into the general community. And it’s not just about having a disability, it’s about coming along and playing with your mate that might be classifiable or an ex-basketball player. Like I was talking to a friend of mine the other day and she’s six foot two…

WN Sounds like a basketball player already.

Tina McKenzie: She’s been a basketball player, an AB basketball player for years. Grew up playing over in Adelaide, and her knee is so bad that she can’t run anymore, and she can’t cycle, but yet wants to be physically active, and I’m like “Oooh, you can come along and play wheelchair basketball” and she’s like “I didn’t even think that I could do that!” So it’s about promoting. It not that you actually have to be full time in the chair, or being someone with an amputation or other congenitals like a spinal disability, it’s wear and tear on people’s bodies and such.

WN Something I noticed in the crowd in London. People seemed to think that they were in the chair all the time and were surprised when most of the Rollers got up out of their chairs at the end of the game.

Tina McKenzie: Yeah.

WN Disability is a very complicated thing.

Tina McKenzie: It is, yeah.

WN I was surprised myself at people who were always in a chair, but yet can wiggle their toes.

Tina McKenzie: Yeah, it’s the preconceived thing, like if you see someone in a chair, a lot of people just think that nothing works, but in hindsight there are so many varying levels of disability. Some people don’t need to be in a chair all the time, sometimes they need to be in it occasionally. Yeah, it’s kind of a hard thing.

WN Also talking to the classifiers and they mentioned the people playing [wheelchair] basketball who have no disability at all but are important to the different teams, that carry their bags and stuff.

Tina McKenzie: So important, yeah. It’s the support network and I think that when we started developing Women’s National League to start in 2000, one of the models that we took that off was the Canadian Women’s National League. They run an amazing national league with huge amounts of able bodied women coming in and playing it, and they travel all over Canada [playing] against each other and they do have a round robin in certain areas like our Women’s National League as well but it’s so popular over there that it’s hard to get on the team. They have a certain amount of women with disabilities and then other able bodied women that just want to come along and play because they see it as a really great sport. And that’s how we tried to model our Women’s National League off. It’s about getting many women just to play sport, realistically.

WN Getting women to play sport, whether disabled or not, is another story. And there seems to be a reluctance amongst women to participate in sports, particularly sports that they regard as being men’s sports.

Tina McKenzie: Yeah, a masculine sport.

WN They would much rather play a sport that is a women’s sport.

Tina McKenzie: Yeah, it’s really hard. I think it’s about just encouraging people, communicating, having a really nice welcoming, come and try day. We run a… like Sarah [Stewart] actually this yeah will be running the women’s festival of sport, which is on the 30th of January. And that’s an amazing tournament. That actually started from club championship days, where we used to run club championships. And then the club championships then used to feed in to our Women’s National League. Club championships used to about getting as many women to come along and play whether they’re AB or have a disability. It’s just about participation. It’ll be a really fun weekend. And it’s a pretty easy weekend for some of us.

WN Where is it?

Tina McKenzie: Next year, in 2014, it’ll be January the 30th at Narrabeen. We hold it every year. And last year we got the goalball girls to come along and play. So we had half of the goalball girls come and play for the weekend and they had an absolute brilliant time. Finding young girls that are walking down the street that just want to come and play sport. Or they have a friend at high school that has a disability. And it’s just about having a nice weekend, meeting other people that have disabilities or not have disabilities and just playing together. It’s a brilliant weekend. And every year we always have new faces come along and we hope that those new faces stay around and enjoy the weekend. Because it’s no so highly competitive, it’s just about just playing. Like last year I brought three or four friends of mine, flew up from Melbourne, ABs, just to come along and play. It was really nice that I had the opportunity to play a game of basketball with the friends that I hang out with. Which was really nice. So the sport’s not just Paralympics.

WN How does Victoria compare with New South Wales?

Tina McKenzie: Oh, that’s a thing to ask! (laughs) Look I think both states go in highs and lows, in different things. I think all the policies that have been changing in who’s supporting who and… like, Wheelchair Sports New South Wales do a good job at supporting the basketball community. Of course, there’s always a willingness for more money to come in but they run a fairly good support and so does the New South Wales Institute of Sport. It’s definitely gotten better since I first started up there. And then, it’s really hard to compare because both states do things very differently. Yeah, really differently and I always remember being in Victoria… I dunno when that was… in early 2000. New South Wales had an amazing program. It seemed so much more supportive than what we had down here in Victoria. But then even going to New South Wales and seeing the program that they have up there, it wasn’t as brilliant as… the grass isn’t always greener on the other side, cause there there good things and there were weren’t so great things about the both programs in Victoria and in New South Wales so… The VIS [Victorian Institute of Sport] do some great support with some of the athletes down here, and NSWIS [New South Wales Instituted of Sport] are building and improving and I know their program’s changed quite a lot now with Tom [Kyle] and Ben [Osborne] being involved with NSWIS so I can’t really give feedback on how that program’s running but in short I know that when NSWIS employed Ben Osborne to come along and actually coach us as a basketball individual and as in group sessions it was the best thing that they ever did. Like, it was so good to be able to have one coach to actually go and go we do an individual session or when are you running group sessions and it just helped me. It helped you train. It was just a really… it was beneficial. Whereas Victoria don’t have that at the moment. So both states struggle some days. I mean, back in 2000 Victoria had six or seven Gliders players, and then New South Wales had as many, and then it kind of does a big swap. It depends on what the state infrastructure is, what the support network is, and how local comps are running, how the national league’s running, and it’s about numbers. It’s all about numbers.

WN At the moment you’ll notice a large contingent of Gliders from Western Australia.

Tina McKenzie: Yes, yes, I have seen that, yeah. And that’s good because its… what happens is, someone comes along in either state, or wherever it may be, and they’re hugely passionate about building and improving that side of things and they have the time to give to it, and that’s what’s happened in WA [Western Australia]. Which has been great. Ben Ettridge has been amazing, and so has John. And then in New South Wales you have Gerry driving that years ago. Gerry has always been a hugely passionate man about improving numbers, about participation, and individuals’ improvement, you know? So he’s been quite a passionate man about making sure people are improving individually. And you know, Gerry Hewson’s been quite a driver of wheelchair basketball in New South Wales. He’s been an important factor, I think.

WN The news recently has been Basketball Australia taking over the running of things. The Gliders now have a full time coach.

Tina McKenzie: Yeah, which is fantastic! That’s exciting. It’s a good professional move, you know? It’s nice to actually know that that’s what’s happening and I think that only will lead to improvement of all the girls, and the Gliders may go from one level up to the next level which is fantastic so… and Tom sounds like a great man so I really hope that he enjoys himself.

WN I’m sure he is.

Tina McKenzie: Yeah, I’ve done some work with Tom. He’s a good guy.

WN Did you do some work with him?

Tina McKenzie: Ah, well, no, I just went up to Brisbane a couple of times and did some development days. Played in one of their Australia Day tournaments with some of the developing girls that they have. We did a day camp leading into that. Went and did a bit of mentoring I guess. And it was nice to do that with Tom. That was a long time before Tom… I guess Tom had just started on the men’s team back them. He was very passionate about improving everyone, which he still is.

WN Watching the Gliders and the Rollers… with the Rollers, they can do it. With the Gliders… much more drama from the Gliders in London. For a time we didn’t even know if they were going to make the finals. Lost that game against Canada.

Tina McKenzie: Yeah, that wasn’t a great game. No. It was pretty scary. But, you know, we always fight back. In true Gliders style. Seems to be… we don’t like to take the easy road, we like to take the hard road, sometimes.

WN Apparently.

Tina McKenzie: It’s been a well-known thing. I don’t know why it is but it just seems to happen that way.

WN You said you played over 100 [international] games. By our count there was 176 before you went to London, plus two games there makes 178 international caps. Which is more than some teams that you played against put together.

Tina McKenzie: Yeah, I thought I’d be up to nearly 200. Look, I think it’s an amazing thing to have that many games under your belt and the experience that’s gained me throughout the years, and you’ve got to be proud about it. Proud that I stayed in there and competed with one of the best teams in the world. I always believed that the Gliders can be the best in the world but…

WN You need to prove it.

Tina McKenzie: Need to get there. Just a bit extra.

WN Before every game in London there was an announcement that at the World Championships and the Paralympics “they have never won”.

Tina McKenzie: No, no. I remember 2000 in Sydney, watching the girls play against Canada in 2000. Terrible game. Yet they were a brilliant team in 2000 as well. I think the Gliders have always had a great team. Just unfortunately, that last final game. We haven’t been able to get over that line yet.

WN You were in the final game in 2004.

Tina McKenzie: Yep, never forget that. It was an amazing game.

WN What was it like?

Tina McKenzie: I think we played our gold medal game against the USA the first game up. We knew that we had to beat USA that day, that morning. It was 8am in the morning, maybe 8:30 in the morning and it was one of the earliest games that we played and we’d been preparing for this game knowing that we had to beat USA to make sure that our crossovers would be okay, and knew that we’d sit in a really good position against the rest of the teams that we would most likely play. And I think that being my first ever Paralympic Games it was unforgettable. I think I’ll never, not forget it. The anticipation, adrenalin and excitement. And also being a little bit scared sometimes. It was really an amazing game. We did play really, really well. We beat America by maybe one point I think that day. So we played a tough, tough game. Then we went into the gold medal game… I just don’t think we had much left in our energy fuel. I think it was sort of… we knew that we had to get there but we just didn’t have enough to get over the line, and that was really unfortunate. And it was really sad. It was sad that we knew that we could actually beat America, but at the end of the day the best team wins.

WN The best team on the court on the day.

Tina McKenzie: Yeah, absolutely. And that can change any day. It depends where your team’s at. What the ethos is like. and so it’s… Yeah, I don’t think you can actually say that every team’s gonna be on top every day, and it’s not always going to be that way. I’m hoping the Gliders will put it all together and be able to take that way through and get that little gold medal. That would be really nice. Love to see that happen.

WN I’d like to see that happen. I’d really like to see them win. In Toronto, apparently, because the Canadian men are not in the thing, the Canadians are going to be focusing on their women’s team. They apparently didn’t take their best team and their men were knocked out by Columbia or Mexico or something like that.

Tina McKenzie: Wow.

WN And in the women’s competition there’s teams like Peru. But I remember in London that Gliders were wrong-footed by Brazil, a team that they had never faced before. Nearly lost that game.

Tina McKenzie: (laughs) Oh yes. Brazil were an unknown factor to us. So they were quite unknown. We’d done a bit of scouting but if you’ve never played someone before you get into an unknown situation. We knew that they’d be quite similar players to Mexico but you know what? Brazil had a great game. They had a brilliant game. We didn’t have a very good game at all. And it’s really hard going into a game that you know that you need to win unbeknown to what all these players can do. You can scout them as much as you want but it’s actually about being on court and playing them. That makes a huge difference. I think one of the things here in Australia is that we play each other so often. We play against each other so often in the Women’s National League. We know exactly what… I know that Shelley Chaplin is going to want to go right and close it up and Cobi Crispin is going to dive underneath the key and do a spin and get the ball. So you’ve actually… you know what these players want to do. I know that Kylie Gauci likes to double screen somewhere, and she’ll put it in, and its great to have that knowledge of what your players really like to do when you’re playing with them but going into a team like Brazil we knew a couple of the players, what they like to do but we had no idea what their speed was like or what their one-pointers were going to do. Who knows? So it was a bit of an unknown.

WN They’ll definitely be an interesting side when it comes to Rio.

Tina McKenzie: I think they’ll be quite good. And that happened with China. I’ll always remember seeing China when we were in Korea for the first time and going “Wow, these girls can hardly move a chair” but some of them could shoot, and they went from being very fresh players to going into China as quite a substantial team, and then yet again step it up again in London. And they’re a good team. I think its really important as not to underestimate any team at a Paralympics or at a World Cup. I mean, Netherlands have done that to us over and over again.

WN They’re a tough team too.

Tina McKenzie: They’re a really tough team and they’re really unpredictable sometimes. Sometimes when they’re on, they’re on. They’re tough. They’re really tough. And they’ve got a little bit of hunger in them now. Like, they’re really hungry to be the top team. And you can see that. And I remember seeing that in Germany, in Beijing.

WN The Germans lost to the Americans in the final in Beijing.

Tina McKenzie: Yes. Yeah, they did.

WN And between 2008 and 2012 all they talked about was the US, and a rematch against the US. But of course when it came to London, they didn’t face the US at all, because you guys knocked the US out of the competition.

Tina McKenzie: Yeah, we did. It was great. A great game that.

WN You won by a point.

Tina McKenzie: Fantastic. Oh my God I came. Still gives me heart palpitations.

WN It went down to a final shot. There was a chance that the Americans would win the thing with a shot after the siren. Well, a buzzer-beater.

Tina McKenzie: Tough game. Tough game. That’s why you go to the Paralympics. You have those tough, nail-biting games. You hope that at the end of the day that… Well, you always go in as a player knowing that you’ve done whatever you can do.

WN Thankyou very much for this.

Tina McKenzie: That’s alright. No problems at all!

The Tools Of Marketing Communications

By Bruno

Often advertising is considered a synonym of marketing Communications because it is the most visible tool of the Communications mix. But, of course, a large variety of communication instruments exist, each with its own typical characteristics, strengths and weaknesses. The tools of the communications mix are described below.

Advertising is non-personal mass communication using mass media. The content of which is determined and paid for by a clearly identified sender. (the company)

Sales promotions are sales-stimulating campaigns, such as price cuts or couponing. This is one of the most appealing instruments to customers.

Sponsorship implies that the sponsor provides funds, goods or services. The sponsee will help the sponsor with communication objectives such as building brand awareness or reinforcing the corporate image. Sports, arts, media, and even television programs can be sponsored. Events are often linked to a sponsorship. A company can sponsor an event or organize its own events, for instance for its sales team, clients and everyone else related to the company.

[youtube]http://www.youtube.com/watch?v=zYCoLeOK9ng[/youtube]

Public relations consist of all the communications a company instigates with its audience or stakeholders. Stakeholders are groups of individuals or organizations with whom the company wants to create goodwill. Press releases and conferences which are some of the major public relation tools, should generate publicity. Publicity is impersonal mass communication in mass media, but it is not paid for by a company and the content is written by journalists. This means that negative publicity is also possible.

Point-of-purchase communications are communications at the point of purchase or point of sales. It includes several communications tools such as displays and advertising within the shop. These purchases are generally referred to as last-minute purchases and are made without thinking.

Exhibitions and trade fairs are, particularly in business-to-business and industrial markets, of great importance for contacting prospects and users.

Direct marketing communications are a personal and direct way to communicate with customers and potential clients. Personalized brochures and leaflets (with feedback if possible!), telemarketing and direct mailings are possible ways of using direct marketing communications.

Personal selling is the oral and/or demonstration of one or more sales-persons aimed at selling the products or services of a company. It is a personal contact between a company representative and a prospect or client. It might be one of the best ways of selling a product, but it is the most expensive method as well.

The Internet offers new ways to communicate interactively with different stakeholders, together Marketing communications try to influence of persuade potential consumers by converying a message. This message transfer may be directed to certain known and individually addressed persons, in which case it is called personal communications. The message transfer may also take place to a number of receivers who cannot be identified. Using this mass media to reach a broad audience is called mass communications and is the exact opposite of personal communications. Personal communications are mainly direct and interactive marketing actions to sell a product. All other promotional tools are mass marketing communications.

About the Author: Bruno is a web entrepreneur and social media marketing consultant working for the Norwegian dog community website Hundefeber.no. He also owns a lovely Pomeranian and a Mops dog.

Source: isnare.com

Permanent Link: isnare.com/?aid=574355&ca=Marketing

Factors To Consider When Hiring Seo Consultancy

Submitted by: Jeremy Yeomann

If you are serious about building a website, then you definitely have to know the relevance of search engine optimisation. A number of individuals have the incorrect belief that the any they need to do is register a domain name, obtain some hosting, put up a website, and people will flock to it. To get people to your own website requires knowledge and action. The problem is that a large number of people just don’t have that kind of specialized information. They will get extremely frustrated simply because no one is going to their website. Sadly, if no one visits your web site, it is practically dead. You can’t create income from a website that doesn’t get any traffic, regardless of how well-designed it is. One extremely suggested option you are able to make as a webmaster is to appoint a Search Engine Optimisation (SEO) consultant to help you.

What is a Search Engine Optimisation (SEO) Specialist and Exactly How Can One Assist you?

“SEO” stands for search engine optimisation. This term refers to building a web site that consists of particular characteristics that will help search engines like Google locate it. However it goes a step further – Correct search engine optimisation also means that your web site will rank high within the search engine results. Consultants that handle SEO are experts at obtaining your own web site ranked on the first page with the search engine results. This really is where the action happens. For any given keyword phrase that a person is looking up a search engine, more than 95 percent of the time that person will click on one of the listings on the first page of results. For this reason getting a leading ten listing within the search engine results is so crucial.

[youtube]http://www.youtube.com/watch?v=7nIeajVlNGs[/youtube]

The reality is the fact that the average internet marketer just does not possess the expertise needed to obtain a leading ten listing. Investing in a quality online marketing company will save you lots of time, effort, and frustration. These types of businesses have inventive, expert marketers who make a living at getting websites towards the first page of the search engine listings.

Some Points to Consider When Hiring a Search Engine Optimisation (SEO) Professionals:

1. Exactly how long have they will been in company? The web is continuously changing. Search Engine Optimisation methods that worked 6 months ago might not be as impressive now. You want to deal with experts that have been in business for at least 12 months.

2. Do they have a winning track record? Constructive feedback from previous clients will be the tell-tale sign of an company that understands what they are doing.

3. Do they guarantee their results? An online marketing professional that is confident with their SEO services will boldly claim a strong guarantee.

4. Exactly what other solutions do these people provide? A good IM agency will be able to provide a number of associated services that might potentially benefit you. Even if it’s giving advice on PPC, web style and design, or article marketing, the better agencies will be able to help you in multiple ways. Even though you might initially turn to them to obtain help developing your own website, you may later discover that these people may also help you in making an impressive Adwords campaign to much more aggressively get targeted traffic to your web site.

It is particularly rare to hear stories about people succeeding with their online advertising ventures on account of luck. In today’s ultra-competitive internet you need pretty much all the help you can receive. Working with experienced Search Engine Optimisation consultants can give you the edge you essential to outrank the competitors and make your web site profitable.

About the Author: Jeremy Yeomann is a internet marketing and web design professional writing across a range of topics including web design, search engine optimisation and internet marketing. Find out more on these topics at http://www.carocomarketing.com a UK based

SEO Agency

Source:

isnare.com

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isnare.com/?aid=881890&ca=Marketing

New search engine to search inside Wikipedia

Thursday, January 18, 2007

A new search engine that was announced yesterday finds articles and links within the English Wikipedia. Wikiseek, run by a California based startup company called “searchme”, is a website which aims to be “A better way to search Wikipedia.”

Although most keywords work without problems, Digg users have found search terms that the site does not recognize. If you enter “Chicago” for example, it shows no Wikipedia articles at all, and clicking “Chicago, Illinois” leads to an article on West Chicago, Illinois and other related articles to the subject. Similarly, entering “Christmas”, “United States” or “PlayStation 3” only provides links to related articles on Wikipedia, although they are in the top 10 of most viewed articles in the English Wikipedia. Searching “porn” comes up with commercial websites linked from Wikipedia, but not the relevant articles in the free encyclopedia. For most articles however, the relevant Wikipedia article is the first result or among the results.

The site says that “The contents of Wikiseek are restricted to Wikipedia pages and only those sites which are referenced within Wikipedia, making it an authoritative source of information less subject to spam and SEO schemes.” The site also offers a Toolbar plugin and a Firefox extension to add a Wikiseek search button inside of Wikipedia pages.

Danny Sullivan at the Search Engine Land blog found Wikiseek’s results inferior compared to the results from established search engines. SearchMe CEO Randy Adams stressed that Wikiseek is still in a beta phase. He pointed out that they welcome feedback more than the average search engine, which can be posted on their company wiki.

Searchme put a button on their main page, encouraging beta testers to instantly promote the site on Digg. In August 2006, Digg had half a million registered users.

Some media outlets have reported that Wikiseek was created by either the Wikimedia Foundation which runs Wikipedia, or private corporation Wikia, which hosts a collection of wiki communities. Both rumors are untrue, says Angela Beesley, co-founder of Wikia and chair of the Advisory Board of the Wikimedia Foundation. “Wikiseek is an independent project with no affiliation with either Wikia or the Wikimedia Foundation.”

The Wikiseek site says they contribute the majority of its revenue from advertisement to the Wikimedia Foundation’s fundraising effort.